Karcher - A Brand New Graphic

In my multifaceted role as Design Lead, Graphic Designer, and Storyboard Artist for Kärcher, I was entrusted with the opportunity to craft compelling visual narratives that brought the brand’s innovative cleaning technology to life across various digital and promotional platforms. Kärcher, a global leader in the cleaning industry, sought to develop a cohesive and impactful visual identity that highlighted their pioneering products and commitment to sustainability.

Key contributions included:

UI Design Asset Development: Led the creation of intuitive and visually engaging user interface assets that ensured a seamless user experience across Kärcher's website and digital platforms, reinforcing the brand’s forward-thinking approach.

Collaborative Design Excellence: Worked closely with the creative design team to ensure every asset not only met user needs but also resonated with the company’s branding, values of quality and efficiency.

Promotional Material Creation: Designed visually striking promotional materials and video content for Kärcher’s website and social media campaigns, crafting eye-catching visuals that effectively communicated the brand’s unique selling points.

Storyboarding for Impact: As a storyboard artist, I developed the visual storyboards that served as the foundation for promotional videos. I translated the brand’s core messages into dynamic, cinematic sequences, ensuring each shot was carefully composed to capture the audience’s attention and convey Kärcher’s innovations in a compelling way.

Brand Cohesion Across Platforms: Ensured all design elements and video assets were in harmony with Kärcher’s established brand, elevating the company’s visual presence while reinforcing its reputation as an industry leader.

Social Media & Web Integration: Created assets optimized for social media and web, ensuring the content was visually compelling and aligned with digital marketing strategies.

This project was an inspiring opportunity to push creative boundaries, blending strategic design with storytelling to produce visually captivating materials that not only enhanced Kärcher’s brand presence but also engaged and educated their global audience.