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Hisense TVC [Campaign Design]

Project type

Advertising Visualisation / Ideation / Concept Design

Date

2024

Role

Lead Art Director / Designer / Visualizer

As Lead Designer and Storyboard Artist, I was instrumental in shaping the creative narrative, visuals, and overall campaign message for the Hisense U6 Mini-LED range. Collaborating closely with the IMA Home team, I played a key role in bringing the campaign to life, ensuring it aligned with Hisense’s strategic goals of delivering affordability and premium performance to a broad audience.

How My Role Contributed to the Campaign

Narrative Development and Visual Storytelling:
I crafted a compelling visual narrative that highlighted the U6’s core strengths, including its Mini-LED technology, Quantum Dot color accuracy, and Dolby Vision support. My storyboards guided the campaign’s messaging, ensuring these features were communicated in a way that resonated with both tech-savvy consumers and everyday users.

Campaign Tone and Direction:
By emphasizing the U6’s balance between performance and value, I developed visuals that made advanced features like local dimming zones and HDR support relatable and aspirational. The campaign tone reflected inclusivity and accessibility while maintaining a premium feel.

Cross-Collaborative Design Process:
I worked closely with copywriters, art directors, and marketing strategists to ensure a seamless blend of visuals and messaging across all deliverables. This collaboration ensured that the campaign maintained consistency across touchpoints, including digital ads, in-store displays, and online platforms.

Strategic Art Direction:
My role extended to guiding the creative process for promotional assets, from concept development to execution. I directed key visuals, ensuring the campaign captured the vibrant colors, brightness, and immersive viewing experience of the U6 while staying on-brand.

Impact of My Work

The campaign successfully positioned the Hisense U6 as an entry-level Mini-LED option that doesn’t compromise on quality, appealing to a diverse audience.

The visuals and narrative I developed strengthened Hisense’s market presence, emphasizing innovation and affordability.
My leadership in the storyboard and design process ensured the campaign was cohesive, impactful, and aligned with Hisense’s brand guidelines and goals.

This project reflects my ability to lead and collaborate effectively, translating complex product features into visuals and stories that resonate with audiences.

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